Remote B2B Growth Marketer

Summary

The job is for a B2B growth marketer at Anagram, an all-in-one revenue cycle management solution for eye care providers. The marketer will be responsible for rapidly iterating, planning, testing, executing, and scaling marketing channels to drive awareness and generate leads for the sales team.

Requirements

• 3-5 years of experience in growth marketing
• A proven track record of success at a B2B startup selling to SMBs
• Strong understanding of SEO, SEM, PPC, social media, email, and content marketing, and audience targeting and segmentation
• Proficiency in analytics tools, ads managers (i.e. Google, FB, LinkedIn), and HubSpot
• Comfortable digging into data and generating insights
• Creative and a first principles thinker
• Ability to multi-task, self motivated, and willing to work hard
• Experience with HTML, CSS, and design tools (i.e. Figma)

Responsibilities

• Find the signal through the noise: rapidly iterate, plan, test, execute, and scale channels
• Drive awareness and generate leads for the sales team
• Leverage channels that work (e.g. paid social, review sites, gated content, google, etc.)
• Constantly assess performance and transparently report against it