B2B Marketing And Events Coordinator

Summary

Join Cylinder's fast-growing Growth Marketing team as a Marketing Coordinator! This 3-month contract position (20-30 hours/week) focuses on managing sales and marketing events, from regional in-person gatherings to national trade shows. You'll also handle digital promotions across various channels. Collaborate with cross-functional teams for seamless execution. This is a fantastic opportunity to contribute to a mission-driven company, impacting the lives of millions while building your career within an innovative digital health company. You'll be the fourth marketing hire on a growing team, directly seeing the impact of your work.

Requirements

• 2+ years experience and proven ability in a marketing role (health tech preferred), with a strong focus on both in-person and digital events
• Prior start-up and/or SaaS experience
• Proficiency in sales and marketing tools ranging from automation platforms such as Pardot/Hubspot, CRM (Salesforce), etc
• Experience managing and reporting key insights from corporate social media accounts
• Experience contributing to key metrics including MQL generation, pipeline generation, etc
• Excellent interpersonal and communication skills, enabling effective collaboration with internal teams and external partners
• Highly organized and detail oriented with excellent communication skills
• A curious, self-motivated team player with a sense of urgency and excitement to grow and learn
• Creativity in developing engaging event concepts and experiences

Responsibilities

• Research, strategize, and plan a variety of events, including trade shows, conferences, webinars, workshops, and seminars. Align event goals with overall marketing objectives to maximize impact, including both corporate and regional field events
• Manage all aspects of event and promotions logistics, including venue selection, vendor coordination, budget management, registration processes, and materials production. Upload and manage lists into Pardot/Salesforce systems. Pay meticulous attention to details to ensure flawless execution and post-mortem/reporting
• Plan and coordinate both in-person and digital events to accommodate various audience preferences and ensure engagement across different platforms. Coordinate logistics, create project plans and workback schedules to ensure timelines are met. Coordinate logistics and technical requirements as needed
• Coordinate content and promotions calendar to ensure consistent and accurate messaging across various platforms from website, social media, email, internal comms and more
• Collaborate closely with marketing, sales, product, and design teams to develop content, messaging, and materials that align with brand and messaging strategies. Serve as coordinator of all materials, setting processes and adhering to timelines and getting stakeholder approvals through tools such as Trello, ClickUp, Google Suite
• Develop engaging event experiences that resonate with healthcare professionals, leveraging industry-specific knowledge to create relevant and valuable content
• Analyze the success of events and campaigns, gather feedback, and compile insights. Track KPIs amd success metrics as well as lead flow and data management

Preferred Qualifications

• Have experience working within the health and wellness space
• Understand the health benefits and/or broker landscape