Content Marketing Manager

Summary

Join Nylas as a Content Marketing Manager and craft compelling content that informs, engages, and drives business impact. You will develop and execute a content strategy for technical and business leaders in the SMB SaaS space, creating high-quality content across various formats. Collaborate with cross-functional teams to ensure messaging resonates with the audience and supports business objectives. This role requires 7+ years of experience in content marketing within the B2B SaaS or API-driven tech industry, strong technical aptitude, and proven success in creating high-performing content. Nylas offers competitive benefits, including 90% premium coverage for healthcare, unlimited PTO, a 401k with employer contribution, and more.

Requirements

• 7+ years of experience in content marketing, growth marketing, or a related field within the B2B SaaS or API-driven tech industry. Proven track record of creating high-performing content that drives engagement, lead generation, and customer retention
• Strong understanding of APIs, developer-focused SaaS products, and cloud-based platforms. Ability to distill complex technical concepts into compelling, easy-to-understand narratives for both technical and non-technical audiences
• Deep experience in crafting, executing, and optimizing content strategies across multiple formats (blogs, whitepapers, case studies, email campaigns, video scripts, landing pages). Strong editorial judgment and attention to detail
• Proficiency in SEO strategy, keyword research, and performance analytics to drive organic traffic and maximize content reach. Experience leveraging Google Analytics, SEMrush, Ahrefs, or similar tools
• Ability to partner effectively with Product Marketing, Developer Relations, Growth, and Sales teams to ensure content aligns with product launches, business objectives, and audience needs. Strong stakeholder management skills
• Hands-on experience with website analytics platforms (e.g., WordPress, Marketo, Optimizely) and the ability to interpret data to refine content strategy, improve engagement, and optimize conversion rates
• Ability to establish and maintain a strong, authentic brand voice that speaks effectively to developers, product managers, and executives. Experience creating messaging frameworks that drive clarity and consistency across content
• A robust portfolio showcasing your content expertise, writing style, and ability to create engaging, high-impact content that supports business growth

Responsibilities

• Write engaging, high-impact content, including blog posts, whitepapers, case studies, email campaigns, landing pages, and more. Ensure content speaks to developers, engineering managers, product managers, and executives in the SMB SaaS tech space
• Partner with Product Marketing and Developer Relations to align content with product releases and ensure messaging resonates with both technical and business audiences
• Manage graphic design resources to create visually compelling content that supports digital campaigns, product initiatives, and customer engagement programs
• Work with the Demand Generation team to identify high-performing content, refine strategies based on analytics, and optimize for SEO and conversion rates
• Plan and execute content-driven marketing campaigns, including landing pages, email nurtures, and A/B testing. Continuously measure and refine content performance
• Maintain a clear, authentic brand voice that speaks to both technical and business audiences without relying on industry clichés. Ensure all content aligns with Nylas’ brand and messaging frameworks
• Develop compelling content that establishes Nylas as a category leader, leveraging industry trends, customer insights, and data-driven narratives
• Track engagement, measure content effectiveness, and refine strategy based on key performance metrics

Benefits

• 90% premium coverage for medical, dental and vision for you and your family
• Unlimited Paid Time Off (PTO)
• 401k with 3% employer contribution
• $1,000 USD annual education & development benefit
• $50 USD per month stipend towards cell phone reimbursement
• 12 weeks parental leave (maternity & paternity)