Remote Demand Generation Leader

Summary

Join our team as a fully-remote Demand Generation Leader and run multi-touch, multi-channel campaigns to meet sales pipeline targets. This role will focus on creating Account Based Marketing plays for the Sales Development team.

Requirements

• 5 - 8+ years experience in a B2B demand generation role for a software company, with 2 - 3+ years fully owning the strategy of the demand generation function
• Bachelor's degree in Marketing, Business, or comparable education/experience
• Experience marketing into an IT buying center, selling complex deals with multiple products
• Certified in Demandbase or similar tool (6sense of Rollworks) preferred
• Proven results in a high-growth company with 25%+ annual growth; showing clear new logo pipeline growth through marketing tactics
• Expert on ABM programs and ABM platforms (ideally Demandbase)
• Adept with Salesforce including reporting and tracking
• Highly analytical and technical with capacity to export and analyze key market data to identify trends, risks, and opportunities
• Strong understanding of how to use content marketing to generate qualified leads

Responsibilities

• Own the strategy, development, and execution of high-velocity demand generation programs that translate to net new opportunity generation
• Recognize, produce, and distribute compelling messages that will be highly valuable to increase awareness and demand across multiple solution sets
• Drive account-based marketing strategy, partnering with SDRs for account selection, messaging, and integrated outreach play (includes enablement, messaging, coordination, and outbound sequence creation)
• Manage the integrated campaign function (execution, budgets, and KPIs) to drive pipeline that converts to revenue
• Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities
• Own and run virtual and live events including the securing of speakers and content (webinars, client summit)
• Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency to fulfill sales & demand gen pipeline

Benefits

• Competitive compensation that reflects employees’ skills and contributions
• Comprehensive health insurance plans
• Wellness programs that promote physical and mental well-being
• Traditional and Roth 401(k) savings options with company match
• Remote-first with flexible working hours
• Prioritized work-life balance, with 15 observed days off in addition to PTO
• Family-friendly policies including paid parental leave
• Paid life insurance, short-term, and long-term disability insurance
• Regular acknowledgement of achievements with recognition programs
• Counseling services and resources for personal and professional challenges
• Transparent communication about company goals, strategy, and performance
• Regular feedback sessions and performance reviews
• Anti-bias and anti-harassment training programs
• Trust and autonomy in decision-making within your role
• Work environment that encourages you to be your authentic self
• Flat management structure with approachable leaders who want to hear your feedback