Attractions.io is hiring a
Demand Generation Manager

Summary

The job is for a Demand Generation Manager at Attractions.io, responsible for driving brand awareness and inbound pipeline generation through various strategies. The ideal candidate should have 6+ years of experience in B2B demand generation and/or content marketing, a recognized qualification, strong writing skills, and the ability to measure and analyze content campaign effectiveness.

Requirements

• 6+ years of experience in B2B demand generation and/or content marketing
• A recognized qualification in marketing, journalism, English, communications, or another related field
• Experience measuring and analyzing the effectiveness of content campaigns and making strategic recommendations for improvements based on data analysis and industry trends
• Editing and proofreading skills to ensure all content is error-free, clear, and aligned with the company's tone and style guidelines
• Led teams on projects, including being able to delegate tasks, manage external resources, provide support, and ensure that all team members are working towards the same goals

Responsibilities

• Develop and execute content-led brand awareness strategies that span owned content (blog, social, and web), thought leadership, PR, and virtual events
• Build a compelling brand awareness strategy that aligns with the messaging framework to engage ICPs at the initial stages of the buyer’s journey
• Lead content planning, design, and development across various formats, such as research papers, webinars, and customer success stories
• Take a journalistic approach and collaborate with subject matter experts, external partners, and stakeholders to develop rich insights that support your campaigns and offer our target personas a unique point of view
• Own content and demand generation metrics. You’ll focus on engaging our ICPs and getting them into our marketing pipeline, as well as metrics that influence entry
• Go-to-market team collaboration
• Analyze and optimize your strategy
• Lead a foundational content team. You will work closely with our content specialist to develop their marketing fundamentals and writing skills

Preferred Qualifications

A curiosity for technology: you are open to exploring how new technologies, like AI, can enhance and optimize your work

Benefits

• Remote First: Work in a way that supports your needs and your life
• Flexible Hours: Tailor your work schedule to fit your personal life and commitments
• Learning and Development Budget: We value continuous learning and offer development budgets to help you grow
• Work-Life Balance: Everyone needs a break, so enjoy a minimum of 33 days off (incl. bank holidays)
• Flexi Bank Holidays: We understand that not everyone aligns to the same calendar; we offer the flexibility to take your bank holiday allowance for other religious or cultural days
• Family Support: We offer enhanced parental leave for primary and secondary caregivers and the option for phased returns to work
• Remote Budget. We offer a yearly remote budget of £300 to help you enhance your home office and look after your well-being
• High-End Equipment. We'll provide the very best tech to help you do your job, including a MacBook and any peripherals you need
• A Thriving Community: We’re a tight-knit bunch who enjoy each other’s company as much as our work. We have a virtual office for our team to connect, chat and share ideas and meet bi-annually at our customers' attractions to share business updates and have some fun