Demand Generation Manager
closedAttractions.io
π΅ $80k-$120k
πRemote - United Kingdom
Summary
The job is for a Demand Generation Manager at Attractions.io, responsible for driving brand awareness and inbound pipeline generation through various strategies. The ideal candidate should have 6+ years of experience in B2B demand generation and/or content marketing, a recognized qualification, strong writing skills, and the ability to measure and analyze content campaign effectiveness.
Requirements
- 6+ years of experience in B2B demand generation and/or content marketing
- A recognized qualification in marketing, journalism, English, communications, or another related field
- Experience measuring and analyzing the effectiveness of content campaigns and making strategic recommendations for improvements based on data analysis and industry trends
- Editing and proofreading skills to ensure all content is error-free, clear, and aligned with the company's tone and style guidelines
- Led teams on projects, including being able to delegate tasks, manage external resources, provide support, and ensure that all team members are working towards the same goals
Responsibilities
- Develop and execute content-led brand awareness strategies that span owned content (blog, social, and web), thought leadership, PR, and virtual events
- Build a compelling brand awareness strategy that aligns with the messaging framework to engage ICPs at the initial stages of the buyerβs journey
- Lead content planning, design, and development across various formats, such as research papers, webinars, and customer success stories
- Take a journalistic approach and collaborate with subject matter experts, external partners, and stakeholders to develop rich insights that support your campaigns and offer our target personas a unique point of view
- Own content and demand generation metrics. Youβll focus on engaging our ICPs and getting them into our marketing pipeline, as well as metrics that influence entry
- Go-to-market team collaboration
- Analyze and optimize your strategy
- Lead a foundational content team. You will work closely with our content specialist to develop their marketing fundamentals and writing skills
Preferred Qualifications
A curiosity for technology: you are open to exploring how new technologies, like AI, can enhance and optimize your work
Benefits
- Remote First: Work in a way that supports your needs and your life
- Flexible Hours: Tailor your work schedule to fit your personal life and commitments
- Learning and Development Budget: We value continuous learning and offer development budgets to help you grow
- Work-Life Balance: Everyone needs a break, so enjoy a minimum of 33 days off (incl. bank holidays)
- Flexi Bank Holidays: We understand that not everyone aligns to the same calendar; we offer the flexibility to take your bank holiday allowance for other religious or cultural days
- Family Support: We offer enhanced parental leave for primary and secondary caregivers and the option for phased returns to work
- Remote Budget. We offer a yearly remote budget of Β£300 to help you enhance your home office and look after your well-being
- High-End Equipment. We'll provide the very best tech to help you do your job, including a MacBook and any peripherals you need
- A Thriving Community: Weβre a tight-knit bunch who enjoy each otherβs company as much as our work. We have a virtual office for our team to connect, chat and share ideas and meet bi-annually at our customers' attractions to share business updates and have some fun
This job is filled or no longer available
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