Remote Demand Generation Manager

Summary

The job is for a Demand Generation Manager at InfluxData, a remote-first company specializing in time series data solutions. The role involves developing and executing marketing strategies to boost brand awareness, attract prospects, and retain customers.

Requirements

• 4+ years of experience in marketing, preferably in a B2B SaaS or developer-focused company
• A highly motivated, self starter attitude, who thrives wearing multiple hats in a fast-paced organization
• The ability to work independently and collaboratively within a team environment, with a strong sense of ownership and accountability
• Proven experience developing and executing demand generation and digital marketing campaigns and programs that drive conversions and sales pipeline
• Experience monitoring and optimizing campaigns and programs
• Experience with Salesforce and Marketo
• Strong communication and disciplined project management skills with ruthless attention to detail

Responsibilities

• Develop and execute short- and long-term multi-channel global campaigns (emails, webinars, advertising, field events) to drive leads and the sales pipeline
• Partner closely with Sales and Content teams to optimize demand generation campaigns for our target audiences
• Work with our events manager to develop our trade show and virtual event presence
• Become a principal administrator of email marketing campaigns, overseeing technical setup, audience segmentation, A/B testing, and campaign optimization
• Collaborate with SDR teams to educate them on campaigns and follow-up strategies while also monitoring the execution and outcomes of these follow-ups
• Develop and support ABM plays by partnering with marketing, content, and sales
• Work closely with sales and marketing operations to support and develop processes and campaign execution for both inbound and outbound lead generation
• Continuously monitor and seek opportunities to improve campaign effectiveness
• Manage demand generation budgets and forecasts

Preferred Qualifications

• Experience in the Wrike project management tool, Drift, Chili Piper
• Database or IT industry experience

Benefits

• Medical/dental/vision insurance with 100% coverage for employees and dependents
• Company contribution to your FSA
• Flexible Time Off - take the time you need
• Life Insurance, short and long term disability insurance
• 401k
• Wellness programs
• Annual professional development budget
• Financial planning and legal advice