Demand Generation Manager

Summary

Join Ushur, a leading provider of AI-powered customer experience automation, as their experienced Demand Generation Manager. You will oversee the strategy and implementation of effective Account Based Marketing (ABM) programs, driving pipeline generation from a top target account list and accelerating existing opportunities. This role requires strong collaboration with sales and marketing teams to develop targeted campaigns and manage third-party vendors. You will design, plan, manage, and optimize integrated marketing campaigns, leveraging data to inform strategy and manage campaign budgets and resources. The ideal candidate possesses extensive experience in B2B technology marketing, ABM, and digital marketing, along with excellent communication and organizational skills. Ushur offers a competitive salary, bonus, equity, and a comprehensive benefits package including unlimited PTO, wellness days, and various health and retirement benefits.

Requirements

• Bachelor’s Degree in Marketing (or related field)
• Experienced in 4-6 years leading account based marketing digital campaigns on a global scale
• Strong in your understanding of attribution models, ABM digital ad and reporting platforms (e.g. Rollworks, 6Sense), and programmatic display
• Able to communicate well with sales, from leadership to AEs and SDRs
• Best in class marketing, demand generation, and channel experience within a B2B technology environment
• Proven track record with account-based marketing programs to deliver qualified traffic and achieve demand generation objectives
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
• Experience building, launching and reporting on campaigns using Salesforce, marketing automation tools like Hubspot
• Excellent in your written and verbal communication skills with a proven ability to influence others
• Experience in project management with the ability to adhere to competing deadlines
• Heavily results-oriented; a proven ability to meet and/or exceed OKRs (Objectives & Key results)
• Excellent organizational skills
• A team player with leadership skills
• A desire to work in a high-growth startup atmosphere

Responsibilities

• Develop marketing plans and goals for targeted accounts and contacts, focused on acquiring new logos and accelerating existing opportunities
• Design & execute Account Based Marketing initiatives to meet pipeline requirements of varied account segments
• Execute and optimize marketing programs including email, webinars, paid acquisition programs, pipeline acceleration and nurture programs
• Identify content and campaigns needed to support Demand Gen programs engaging target ABM segments and lead the initiative to develop the material needed. For example, 1 pagers, gated content, webinars, content syndication, Ads, and more
• Interface with sales to determine marketing support needs for key segments, and work with product/content marketing to develop tools, programs in a box, training and content
• Proactively engage with sales teams to coordinate, communicate, and optimize the impact of marketing activities
• Identify opportunities to improve marketing effectiveness through better audience segmentation, measurement, marketing techniques, and processes
• Leverage engagement data to inform campaign strategy and format
• Manage campaign budgets, timelines, resources, processes and technologies
• Work with Marketing Operations to ensure successful delivery of leads into Marketing/Sales queues

Preferred Qualifications

• Digital Marketing skills pertaining to Paid Media (Linkedin, Google, etc), ABM Platform strategy, Email Nurture, and Content Syndication
• Exceptional organizational abilities
• Superb interpersonal skills
• Excellent time management

Benefits

• Unlimited PTO
• Wellness days (10 per year)
• Paid holidays (10 holidays + full week off at the end of December)
• Health, dental, and vision plans
• Life insurance
• Accident coverage
• 401(k) plan
• Stock options
• Assistance with certifications and continuing education related to your role at Ushur
• Hybrid work model
• Fully remote roles are available for employees located outside of the HQ area
• Bonus
• Equity