Digital Marketing Executive

Summary

Join Adventus, an ICT Solutions and Services Provider, as a Digital Marketing Executive to develop and improve Google rankings. You will own and drive SEO across all markets and see the actual impact you bring to the company.

Requirements

• Bachelor Degree in Marketing or related from a local Singapore university ( NUS, NTU, SMU, SUTD and SIT )
• Must possess knowledge or experience in Search Engine Optimization (SEO)
• Fluent in Microsoft Excel, Word, Outlook, PowerPoint etc
• Great written and verbal communication skills
• Bilingual in English and Chinese (to liaise with Chinese speaking clients)
• Sharp attention to details
• Highly self-motivated with strong organizational, time management, and analytical skills

Responsibilities

• Plan, design and execute Online Marketing Campaigns and Webinars
• Plan and execute Social Media Marketing campaigns for platforms like LinkedIn and YouTube
• Grow new leads, including marketing-qualified leads, by converting traffic through calls-to-action and lead generation content
• Develop and execute a holistic SEO strategy
• Keywords Research, Keywords Proposal, Keywords Mapping
• On-Page Recommendation: Meta Data Optimisation, Image Optimisation, Content Optimisation, Sitemap.xml Installation & Robots.txt
• On-Page Implementation: Content link building & Backlinks
• Research on trending topics for content creation: Articles, website etc
• Track and report on organic traffic & target keyword ranking
• Conduct regular technical SEO audits, site analysis, and handle live issues
• Conduct backlink auditing and link building campaigns
• Work with the technical team to identify site issues (e.g. load speeds, duplicate content) and ensure new code is optimised
• Keep abreast of current search engine optimization strategies and methods
• Develop and improve SEO processes & procedures wherever possible
• Support all other marketing-related activities