Appcues is hiring a
Director of Demand Generation

Summary

Appcues is seeking a data-driven, strategic leader to manage their demand generation function, focusing on lead conversion and optimization of paid and organic channels. The Director will be responsible for setting targets, managing a team, and continuously optimizing for CAC and LTV.

Requirements

• You thrive on owning and beating ambitious goals. We need to double lead and pipeline growth over the next 12 months. Are you up for the challenge?
• You’re always learning. You fail fast, iterate quickly, and have a history of solving tough problems with innovative solutions
• You’re excited about (and have plenty of experience with) product-led growth
• You’re a natural leader. You’ll help establish a culture of experimentation within our marketing team and across the organization
• You balance strategic, long-term thinking with a move-fast, get-shit-done style of execution
• You’ve got strong analytical and quantitative skills. This is a data-driven role
• You’ve scaled paid and organic acquisition programs and results at and beyond our stage of business
• You have experience managing people, agencies, vendors, and budgets

Responsibilities

• Own and manage to lead and pipeline targets in service of new business and expansion revenue targets
• Manage strategy, execution, and optimization of all paid and organic demand generation programs including performance marketing, content, account-based marketing (ABM), conversion rate optimization, events (in-person and virtual), and sponsorships
• Partner with the content team to optimize paid and owned content distribution and nurture prospects throughout the acquisition funnel
• Partner with the creative and product marketing teams to optimize and test creative assets, value propositions, landing pages, and email/ad copy
• Partner closely with sales and business development on campaign follow-up, outreach strategies, and ABM initiatives
• Forecast, measure, and report on the impact of demand activities on leads, pipeline, and revenue

Benefits

$130,000 - $155,000 a year