Director of Product Marketing

Summary

Join SmarterDx as their Director of Product Marketing and lead the development and execution of go-to-market strategies for their clinical AI solutions. Reporting to the Head of Marketing, you will collaborate with various teams to ensure successful product launches and a scalable GTM process. This role requires a strategic mindset, deep understanding of the healthcare revenue cycle, and the ability to communicate complex technology effectively. The position is fully remote within the US. You will be responsible for positioning and messaging, GTM frameworks, product launches, KPI tracking, customer insights, sales enablement, and customer adoption. SmarterDx offers a competitive salary and benefits package.

Requirements

• 7+ years of experience in product marketing in healthcare technology, preferably in revenue cycle management or AI-driven solutions
• Willingness to be a player/coach until a product marketing team is hired/formed
• Strong ability to craft compelling messaging and tell stories that connect with healthcare decision-makers
• Proven experience in launching and marketing technology solutions to hospitals and health systems
• Deep understanding of healthcare provider revenue cycle challenges and workflows
• Exceptional communication and presentation skills, with the ability to influence internal and external stakeholders
• Experience leveraging data analytics to refine messaging, measure campaign effectiveness, and optimize GTM strategies

Responsibilities

• Partner closely with Product and Marketing to understand our roadmap and proactively develop positioning and messaging for our target personas of healthcare finance, revenue cycle, and clinical documentation (CDI) leaders
• Develop and implement a scalable GTM framework that supports new product innovations and launches, establishing best practices for GTM playbooks, launch strategies, and enablement resources
• Drive launch planning and execution for new products and features, ensuring alignment with Product, Growth, and Customer Success to optimize adoption and engagement
• Define and track key GTM KPIs and metrics to optimize market penetration and adoption, leveraging insights to continuously refine GTM strategies and messaging
• Own market research and competitive intelligence, ensuring our deep understanding of customer needs, industry trends, and competitor positioning
• Create compelling collateral, pitch decks, competitive battlecards, and training materials that help the sales team articulate our value proposition
• Work closely with Customer Success to develop strategies that drive engagement, retention, and expansion of our solutions

Preferred Qualifications

• Pragmatic Institute training
• Prior experience marketing AI technologies

Benefits

• Medical, Dental & Vision – Comprehensive plans with leading insurance providers, covering 90-100% of your premiums and 70-90% for dependents, depending on the plan
• One Medical Membership – Free membership included if you enroll in a SmarterDx medical plan
• Paid Parental Leave – Up to 12 weeks of paid leave for birth or adoption
• Remote-First Team – Work from anywhere in the U.S. with a $400 home office reimbursement stipend
• Unlimited PTO & 10 Holidays – 4 of which include floating holidays so you can recognize the days that matter most to you
• Learning & Development Budget – $500 per year (prorated) for courses, books, and resources to expand your skills
• 401(k) with Traditional & Roth Options – Tax-advantaged retirement savings through Empower