Giveth is hiring a
Head of Marketing in Spain

Summary

The job is for a Head of Marketing at General Magic, a company dedicated to building systems in the Blockchain4Good universe. The candidate should be a person-centered leader with experience in product digital marketing, creativity, and data-driven decision making. The role involves understanding the General Magic services and products, defining and maintaining brand identity, creating quarterly KPIs, planning strategies for user acquisition and conversion, and managing the marketing team.

Requirements

• Be a person-centered leader when managing the marketing team
• Be numbers and data driven when making strategic decisions
• Have experience with product digital marketing; funnels, user growth and acquisition
• Be creative with an experimentation mindset
• Be able to use Web2 digital marketing best practices in a web3 native context
• Have examples of your past work ready for the interview process, preferably Web3 examples
• Capacity to execute your own strategy

Responsibilities

• Understand the General Magic services, products and the ‘Giveth Galaxy’ ecosystem
• Define and maintain all of the General Magic & Giveth Galaxy product’s brand identity
• Create quarterly KPIs and strategies to target new users and product adoption
• Create a clear funnel for desired user actions and track conversion rates for each step
• Plan a strategy and action plan for products acquisition including; SEO, content marketing (social media with a focus on inbound), online events (Twitter spaces, webinars), lead magnets (acquiring emails), giveaways, referral marketing, and paid ads experiments
• Plan a strategy and action plan for funnel conversion with email onboarding campaigns and educational content to increase conversion rates
• Plan a re-engagement and re-activation strategy for dormant users
• Create an audit and analysis of the General Magic and Giveth Galaxy products
• Oversee and project manage content creation and strategy implementation within our Giveth Galaxy marketing team
• Manage and mentor our high-performing marketing team

Benefits

• Competitive salary, with higher salary available for those with corporate and Web3 native experience
• Freedom of a flexible work schedule
• Work in the remote location of your choice; ideally between Europe, North America, and South America
• Stablecoin crypto payment
• Additional compensation package of tokens - reap the rewards of what you help create!
• Flexible vacation time - because the personal/work life balance matters