Shakepay is hiring a
Head of Marketing in Worldwide

Summary

The job is for a Head of Marketing at Shakepay, a fast-growing Bitcoin-focused financial institution. The role involves leading marketing teams, developing strategies, working with other departments, and achieving key initiatives. The ideal candidate has experience in consumer-facing marketing teams, particularly in the B2C FinTech space.

Requirements

• A proven track record of building and leading consumer-facing Marketing teams, ideally in the B2C FinTech space
• Experience successfully delivering an end-to-end marketing strategy on both paid and organic channels. This will include branding, performance marketing, community, and partnerships
• Experience managing, growing and inspiring a team of creatives and marketing professionals
• Fluency with growth marketing concepts such as CPA, CAC, LTV and an understanding of how each one impacts growth; an understanding of growth loops vs. funnels
• Entrepreneurial spirit - we are doers, not talkers!
• Ability to work with minimal guidance, be proactive and handle ambiguity and the challenges of a dynamic startup environment

Responsibilities

• Own the build-out of a comprehensive marketing strategy that will help Shakepay become a household name in Canada
• Lead the team responsible for delivering against that strategy, playing a player-coach role to manage others while still staying hands-on yourself
• Work closely with Product, Design, Engineering and Data teams on a variety of initiatives to bring new products, features, and services to market
• Establish the core processes that will underpin your marketing strategy for Shakepay
• Ensure that our marketing teams work coherently to achieve common goals
• Be accountable for the success of a variety of key marketing initiatives including social media/community campaigns, product launches, PR campaigns, and regulatory/government education — some of the key metrics that you will own and drive are top-line user base growth, referral rate, CAC and NPS

Preferred Qualifications

• Previous experience growing a mobile game or community app
• Previous experience at a fast-growing startup or other high performance environment
• An understanding of consumer behavior trends
• Familiarity with the Bitcoin landscape, an understanding of what drives consumer adoption and deep empathy for the problems Bitcoin addresses

Benefits

• Competitive compensation (every shaker owns stock options)
• Benefits (health, dental, paramedical, disability, etc)
• Generous vacation time
• Work remote: work from anywhere in Canada. If you're in Montreal or Toronto, you can also work from our offices