Marketing Operations Manager

Summary

Join Yubico as Marketing Operations Manager and help drive the development and implementation of processes, technology, and data strategies to enhance the effectiveness of Yubico's marketing team.

Requirements

• 3-5 years B2B marketing experience
• 3+ years of Marketo experience with day-to-day campaign creation, execution, and optimization
• Marketo Certified Business Practitioner
• 3-5 years Salesforce.com experience
• Proficient in commonly used business applications (MS. Excel or Google Sheets etc…)
• Experience in a campaign creation and/or campaign project management role in a B2B environment
• Comfortable with project management across multiple teams and work streams
• Prior experience with project management software (JIRA, Asana, etc..)
• Experience with building email templates with HTML and CSS
• Strong verbal and written communication skills. Not afraid to put pen to paper to help move along and even create email content in a pinch

Responsibilities

• Design, create and optimize programs for Yubico’s Marketo instance
• Design, build and optimize campaigns for Yubico’s Marketo instance
• Partner with content creators to A/B test Marketo campaigns
• Responsible for Marketing operations process enhancements and optimization including opportunities to own and optimize additional marketing technologies
• Monitor, test, and resolve technical issues within marketing automation tools, collaborating with Marketing Operations team members, Sales Operations and other cross functional teams as needed to resolve them efficiently and effectively
• Support existing internal GDPR and privacy compliance for our databases and marketing technologies
• Own, maintain, and monitor a variety of Marketo/Salesforce data quality dashboards to ensure accurate, clean data
• Assist campaign owners and various teams with the standardization and processing of offline lead lists to ensure proper follow up

Preferred Qualifications

• Bachelor's degree in marketing or communications
• Hands-on experience with additional marketing technologies such as: ABM gifting, intent data platforms, ABM automation platform, Adobe Dynamic Chat, and other Adobe Experience Cloud products
• Strong grasp of Apache Velocity
• Prior experience with B2C marketing a plus

Benefits

• Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family
• Retirement plan . Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting
• Wellness reimbursement . We provide you with $100 monthly reimbursement that you can use on your gym membership, a massage, or your favorite online fitness classes
• Learning and development . We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program
• Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year
• Paid parental leave. We love welcoming new members to our YubiFamily! You will have 8 weeks paid 100% so you can take care of your new family
• Commuter Benefits . If you need to commute to the office, we offer commuter benefits