Remote B2B Field Marketing Manager

Summary

Join Booksy's team of 800+ employees around the world as a dynamic B2B Field Marketing Manager for the UK and France. This role is crucial in driving and executing our B2B content and lead generation strategies in both regions.

Requirements

• Minimum of 7 years of experience in B2B marketing
• Fluent in English and French , with native or near-native proficiency in both written and spoken communication
• Familiarity with the tech or beauty industry
• Ability to travel up to 25% of the time - spending time with the French team in the office or attending events
• Experience or interest in working within a global team
• Specific knowledge of both online and offline marketing strategies
• Eager to learn and grow in your marketing career
• Strong project management skills with the ability to multitask effectively
• Data-driven approach to marketing decision-making
• Excellent communication and collaboration skills across different teams
• Self-motivated and adaptable in a fast-paced environment

Responsibilities

• Work closely with West EU Marketing Team Lead and other functional marketing leaders to achieve local acquisition and retention targets
• Collaborate with other B2B Marketing Specialists across regions to share best practices and develop scalable playbooks for our key programs
• Serve as a subject matter expert in your regions representing local audiences in France and the UK, and helping global teams understand the specific needs of your market
• Develop an intimate relationship with local Sales and Operations teams to ensure that we’re all working towards common goals
• Collaborate with product marketing to understand product positioning, clearly map local target segments, and support feature launches that are relevant to your regions
• With the support of creative teams, adapt global advertising campaigns and content to fit local needs while maintaining brand consistency
• Work with the SEO team to create a content plan for your local market and deliver the blogs / landing page copy necessary to drive key KPIs
• Support local community teams {Events, Influencers, Social Media} in delivering against their key KPIs - brand awareness, engagement, and leads
• Support Performance marketing team in executing local campaigns. This means ensuring they have relevant content, assisting with localization, and helping them understand the effectiveness of campaigns
• Serve as a liaison between global marketing teams and local teams to ensure all parties are aligned on key messages, timelines, and desired outcomes
• Work with your local team on developing communication plans and then coordinate with global teams to execute against them
• Other projects as required

Benefits

• 25 days of annual leave plus bank holidays and your birthday off!
• Medicash coverage
• Life assurance (4x your salary)
• Access to the Worksmart wellbeing app