Senior Growth Marketing Manager

Summary

Join a rapidly growing DTC fitness company as their Senior Growth Marketing Manager! This fully remote Canada-based role focuses on data-driven customer growth. You will analyze performance data, conduct A/B tests, manage paid acquisition, and optimize marketing campaigns. Collaboration with cross-functional teams is key. The ideal candidate possesses 4-7 years of experience in growth or digital marketing, strong analytical skills, and excellent communication abilities. A Bachelor's degree in Marketing or a related field is required.

Requirements

• 4-7 years in growth or digital marketing (DTC experience preferred)
• Proficient in data analysis, CRM systems, and A/B testing
• Bachelor's degree in Marketing or related field, or relevant experience
• Experience with paid and organic marketing channels
• Strong analytical and decision-making skills
• Good communication skills
• Ability to work independently and adapt quickly

Responsibilities

• Analyze performance data and run A/B tests
• Design and implement marketing experiments
• Manage and optimize paid acquisition efforts
• Lead growth marketing projects and manage budgets
• Improve conversion rates across customer journeys
• Collaborate with product, sales, and customer success teams
• Understand customer needs and analyze competitors

Preferred Qualifications

DTC experience