Senior Social and Community Manager

Summary

Join GoFundMe as a Social and Community Manager to oversee daily social media activities, engage with the community, and ensure a positive brand presence. You will manage primary social accounts, monitor social listening, and respond to inquiries. The role requires expertise in social media platforms, community engagement, and data analysis. You'll need 3-5 years of experience in social media management with a focus on community engagement. GoFundMe offers competitive benefits, including comprehensive healthcare, financial assistance, generous parental leave, and growth opportunities.

Requirements

• Be passionate about fostering positive, impactful interactions and building an engaged, supportive online community
• Be capable of juggling multiple tasks while maintaining a high level of accuracy and attention to detail
• Thrive in real-time engagement and ensure timely, thoughtful interactions on behalf of the brand
• Possess deep knowledge of social platforms (Facebook, Instagram, X, LinkedIn, YouTube, & TikTok), trends, and publishing tools (e.g., Sprout), with a proven ability to engage audiences effectively
• Have experience using tools like AllEars or Meltwater to monitor mentions, sentiment, and trends, and be able to effectively summarize conversations and recommend responses/course of action
• Work well across teams to align on messaging and share insights to improve the overall strategy
• Have the ability to create and edit on-brand posts, including captions, light graphic design and basic video editing for social (e.g., Canva, CapCut, or Adobe Express)
• Have experience tracking and interpreting key metrics (engagement rates, follower growth, sentiment) to inform strategy and improve performance
• Be comfortable with moderating and addressing sensitive or high-risk conversations online, including in a crisis response environment
• Have 3–5 years of professional experience managing social media accounts for a brand or organization with a focus on community engagement

Responsibilities

• Oversee day-to-day activity on primary social accounts, including posting, monitoring, and maintaining a consistent brand voice
• Monitor mentions, trends, and community sentiment across platforms, identifying opportunities to engage or flagging critical conversations
• Respond to comments, messages, and community inquiries promptly and thoughtfully to foster meaningful connections and trust
• Flag and action comments or issues that require escalation to internal teams such as Care, Product, or PR
• Stay up to date on platform updates and trends to ensure the brand is using best practices for engagement and growth

Preferred Qualifications

• Have a strong ability to write in a consistent brand voice with impeccable grammar and editing skills
• Have experience working closely with support or care teams to manage escalations or community feedback
• Be comfortable working with cross-functional teams like PR, Product, and Marketing to align messaging and action plans
• Have an understanding of the nonprofit sector or experience in a mission-driven role

Benefits

• Be part of a mission-driven organization making a positive difference in millions of lives every year
• Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
• Join a fun and collaborative team that works hard and celebrates success together
• Enjoy competitive pay and comprehensive healthcare benefits
• Enjoy financial assistance for things like hybrid work, family planning, and commuting, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
• Participate in learning, development, and recognition programs to help you thrive and grow
• Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
• Make a difference through our volunteering and Gives Back programs