VP of Marketing

Summary

Join Scaled Agile, Inc. as their visionary Vice President of Marketing! Develop and execute a comprehensive marketing strategy aligning with business goals, targeting B2B and B2B2C audiences. Lead and mentor a high-performing marketing team, driving lead generation, brand building, and strategic partnerships. This role demands strategic thinking, tactical execution, and a customer-centric approach to achieve measurable results. You will oversee content marketing, demand generation, channel management, and performance optimization, leveraging data and analytics for continuous improvement. The ideal candidate will have extensive experience in B2B and B2B2C marketing leadership, a proven track record of success, and expertise in digital marketing strategies.

Requirements

• 10+ years of experience in marketing, at least 5 of those years in a leadership position, with a focus on B2B and B2B2C Marketing
• Proven success in leadership roles, managing and growing marketing teams
• Strong strategic thinking and planning skills
• Excellent communication and interpersonal skills
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Expertise in using data and analytics to drive decisions and optimize campaigns
• In-depth knowledge of SEO, CRO, and digital marketing best practices
• Proven track record in driving customer acquisition, international expansion, lifecycle marketing and content marketing
• Experience in planning and executing successful industry event marketing
• Ability to establish KPIs, track performance, and report insights to leadership

Responsibilities

• Develop a comprehensive marketing vision and distill high-level strategies into actionable tactical initiatives
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives
• Foster a collaborative and high-performing team environment
• Lead by example, actively engaging in the work and rolling up your sleeves to ensure the successful execution of marketing initiatives
• Strengthen the SAFe brand through content-based marketing and targeted campaigns
• Develop marketing collateral for SAFe products to support sales teams and partners
• Drive lead generation and conversions through effective B2B and B2B2C marketing strategies
• Implement lead nurturing, scoring, and enrichment processes to ensure high-quality leads
• Improve lead conversion by implementing robust scoring and allocation mechanisms
• Optimize website content and structure to improve search engine rankings
• Create and distribute valuable content to attract and engage target audiences
• Manage and optimize paid advertising campaigns to drive traffic and conversions
• Leverage social media platforms to build brand awareness and engage with our audience
• Plan and execute industry and customer events, including the SAFe Summit, to generate leads and build relationships
• Collaborate with industry influencers and engage with the community to enhance brand visibility and credibility
• Generating high-quality leads, improving SEO and website performance, improving the ROI of digital campaigns
• Leading and coordinating marketing campaigns across the three key channels (individuals, partners, enterprises) and media to ensure mutual reinforcement
• Lead by example, actively engaging in the work and rolling up your sleeves to ensure the successful execution of marketing initiatives
• Develop and execute partner marketing strategies to create strong relationships and support partner success
• Demonstrate a clear understanding of key marketing KPIs, marketing tech stack, and related processes
• Utilize data and analytics to improve marketing performance and drive continuous improvement
• Demonstrate empathy and understanding of the customer lifecycle, ensuring marketing efforts are aligned with customer needs and preferences
• Develop and implement customer lifecycle marketing strategies to grow our community of SAFe Professionals and enhance customer engagement and retention

Preferred Qualifications

• Experience in SaaS, technology or software industry is a plus
• Familiarity with Agile marketing practices and promoting an Agile culture

Benefits

• Medical, dental, vision
• Optional insurance products including identity protection and pet insurance
• 401K with a match
• Flexible paid time off
• Company paid sabbatical after six years of service
• Bonus plan
• Equity options
• Remote work